Howard Marks made his name in the illicit drugs trade but the late drugs baron is making a posthumous comeback to cash in on a booming legal trade in cannabis-related products.

Borrowing his most famous alias, the first Mr Nice store opened in London’s Soho district on Thursday, selling everything from upmarket bath bombs and face creams to hoodies inspired by Britain’s best-known drug smuggler.

Mr Nice bills itself as a “modern cannabis destination” that sells “carefully curated cannabis accessories from around the world”.

Xan Morgan, the chief executive of Equinox International, the international cannabis company behind the venture, plans to launch 10 Mr Nice stores across the UK.

He said: “We are the first cannabis lifestyle shop. We are selling clothes and products that celebrate the positive side of cannabis culture.”

Companies big and small are looking at cashing in on the the buzz around CBD, or cannabidiol, which is one of the scores of chemicals, known as cannabinoids, produced by the cannabis plant.

Amid an explosion in new products coming on the market, sales of CBD oil and CBD-infused products are already thought to be close to €1bn a year in Europe.

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