“The Soho store is a tasteful affair, presented as a wellness-focused boutique rather than an international drug kingpin’s lair. Mr Nice-branded “Bio Hanftee” (organic hemp tea made in Austria) sits alongside CBD oil, copies of Marks' memoir, and CBD bath bombs that cost £10 [$12.68]. A glass cabinet displays what one employee initially describes as “paraphernalia,” before reaching for another term—“accessories”—that’s less old school drug trade and more Mr. Nice the 21st-century cannabis lifestyle brand.”
Read more about VICE’s trip to the Mr NICE Soho store here.
Date posted: 27 June 2019
Article tag: Equinox International Article tag: Mr NICE
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